- Job Title: Senior Brand Manager
- Company: Cipla
- Degree: Any Graduate (Postgraduate preferred)
- Location: Mumbai Central, Maharashtra, India
- Experience: 5-9 years
- Employment Type: Full-Time, Permanent
- Salary: ₹12-18 lakhs per annum (depending on experience and qualifications)
Cipla is in search of a Senior Brand Manager to join their advertising and advertising crew in Mumbai, Maharashtra. With a legacy spanning many years inside the pharmaceutical and way of lifestyles sciences industry, Cipla has hooked up itself as a trusted call globally. This function gives a completely unique possibility for knowledgeable professionals to shape and develop Cipla’s logo presence in an ever-evolving and fairly competitive market.
Overview of the Role
As a Senior Brand Manager, you may play a pivotal function in shaping the identity and approach of Cipla’s key producers. The pharmaceutical and life-style sciences sectors are unexpectedly developing, driven by using way of technological improvements, regulatory modifications, and client calls for fitness and properly-being answers. A robust brand is essential to Cipla’s accelerated trajectory, and in this function, you’ll be chargeable for guiding the emblem’s notion and popularity during a couple of devices.
You is probably required to strategize, plan, and put in force brand tasks that align with the overall commercial enterprise organisation objectives. This includes operating carefully with skip-beneficial companies, which incorporates product development, sales, regulatory affairs, and virtual advertising and marketing and marketing, to ensure that each touchpoint of the logo is aligned with Cipla’s values and growth aspirations.
Key Responsibilities
- Brand Strategy Development:
- Develop and enforce long-term and quick-term logo techniques in keeping with business enterprise objectives.
- Conduct in-depth marketplace evaluation to understand consumer insights, traits, and possibilities.
- Formulate brand positioning, messaging, and price propositions that resonate with supposed audiences.
- Create emblem suggestions to ensure consistency at some point of all verbal exchanges and marketing substances.
- Product Portfolio Management:
- Oversee the manipulation of Cipla’s product portfolio, making sure that each product aligns with the overall logo technique.
- Work with product improvement agencies to ensure new launches align with market desires and logo values.
- Manage the lifecycle of products, from ideation to launch, and put up-release reviews.
- Monitor the general performance of products within the marketplace and advocate techniques for boom or optimization.
- Campaign Development and Execution:
- Planned, designed, and completed 360-degree marketing campaigns to collect logo attention and force engagement.
- Collaborate with marketing, media, and innovative organizations to develop impactful emblem communications.
- Leverage digital advertising and marketing channels, which embody social media, content material fabric advertising, and influencer partnerships, to gain and have interaction with purpose audiences.
- Ensure all advertising and marketing campaigns are aligned with regulatory and compliance necessities within the pharmaceutical company.
- Market Research and Consumer Insights:
- Conduct primary and secondary research to recognize patron conduct, aggressive panorama, and market dynamics.
- Leverage information and analytics to strength knowledgeable choices on branding, product positioning, and advertising and marketing and marketing techniques.
- Use insights to optimize branding efforts and tailor messaging to particular audience segments.
- Cross-practical Collaboration:
- Work carefully with internal corporations, collectively with income, product development, the delivery chain, and regulatory affairs, to make sure seamless execution of logo techniques.
- Collaborate with the earnings team to expand income collateral, schooling substances, and other emblem-associated property.
- Foster sturdy relationships with outdoor stakeholders, inclusive of providers, carriers, and healthcare experts, to reinforce emblem presence inside the market.
- Budget Management and ROI Analysis:
- Manage the advertising fee variety allocated for branding sports activities.
- Ensure green allocation of belongings to maximize ROI on marketing and marketing spending.
- Conduct a submit-advertising and marketing campaign evaluation to decide the effectiveness of branding efforts and optimize future techniques.
- Brand Health Monitoring:
- Track key brand metrics, which include emblem reputation, fairness, and loyalty, to decide the impact of branding tasks.
- Conduct regular brand audits to assess the electricity of the emblem and understand regions for improvement.
- Stay up to date on agency trends, competitor sports, and modifications in purchaser behavior to make certain the brand stays applicable and aggressive.
- Innovation and Creativity:
- Bring a modern mind to the table that pushes the bounds of traditional pharmaceutical branding.
- Leverage modern-day advertising and advertising gear and generation to decorate the emblem’s visibility and client engagement.
- Foster a life-style of creativity within the institution to ensure Cipla’s logo stands proud in a crowded marketplace.
Skills and Competencies Required
- Strategic Thinking:
Ability to expect lengthy intervals and develop whole brand strategies that align with organisation desires. Deep facts on market dynamics, competition, and purchaser wishes are essential. - Leadership and Team Management:
As a senior manager, you will be required to manual and mentor a fixed of advertising and marketing experts. Strong management abilties, inclusive of the potential to encourage, inspire, and guide team individuals, are critical. - Analytical Skills:
Proficiency in records evaluation and market research is critical for information consumer insights, evaluating brand commonplace performance, and making records-driven selections. - Creativity and Innovation:
A innovative technique to problem-fixing and branding is crucial. The capacity to think out of doors the sector and produce smooth, modern mind to the table will set you apart. - Communication and Presentation Skills:
Excellent communique abilities, both verbal and written, are critical for conveying logo messages truly and persuasively to numerous stakeholders. - Project Management:
Strong organizational and task control capabilities to supervise more than one logo demanding situations simultaneously and ensure well timed execution. - Digital Marketing Expertise:
Knowledge of virtual advertising and marketing and advertising strategies, consisting of search engine optimization, SEM, social media advertising and advertising, and content material fabric advertising, is a massive advantage in these days’s virtual-first landscape. - Stakeholder Management:
Ability to gather sturdy relationships with inner and out of doors stakeholders, collectively with pass-sensible corporations, agencies, and businesses. - Industry Knowledge:
A deep know-how of the pharmaceutical and lifestyle sciences business enterprise is desired, together with familiarity with regulatory necessities, marketplace tendencies, and healthcare dynamics.
Educational Qualifications
- Undergraduate:
A graduate diploma in any region is needed. Preferably, the candidate has to have a history in commercial organisation management, marketing, and advertising, or related fields. - Postgraduate:
A postgraduate degree in advertising and marketing and advertising, enterprise administration, or an associated problem is pretty proper. An MBA is probably considered as an advantage.
Work Experience
Candidates need to have 5 years of revel in in emblem management, ideally within the pharmaceutical or healthcare business enterprise. Prior experience coping with large-scale advertising campaigns, product launches, and emblem approach techniques can be pretty valued. Familiarity with the demanding situations and possibilities inside the Indian pharmaceutical marketplace is a plus.
Why Join Cipla?
Cipla is one in all India’s most professional pharmaceutical corporations, identified for its determination to innovate, outstanding, and consumer well-being. Joining Cipla as a Senior Brand Manager gives an possibility to make a tangible effect in an company that right away improves the lives of hundreds of heaps. You can be operating alongside passionate experts committed to creating healthcare greater to be had and effective.
Cipla offers a dynamic portray environment that evokes creativity, collaboration, and professional growth. With a sturdy reputation of worker well-being and improvement, Cipla is an area in which you may construct a satisfying career even developing a difference.
Application Process
Interested candidates with applicable revel and qualifications are advocated to apply. Applications ought to encompass an updated resume, a cowl letter detailing relevant experience, and any supporting documents that show your healthy for the feature.
Cipla is dedicated to fostering an inclusive painting surroundings and is a equal-possibility employer. We encourage candidates from severa backgrounds to apply.
Take the following step for your career and contribute to shaping the destiny of healthcare with Cipla.
How to Apply
- Click “Apply Now” at the venture listing.
- Redirect to our profession portal or companion internet page.
- Complete and put up the application form.
- Check your e-mail for affirmation and further commands
- Qatar Airways is hiring a Load Controller in Delhi
- Genpact is hiring Process Associates for Customer Service
- Accenture is hiring a Customer Service Associate
- Emerson is hiring an Application Engineer in Tamil Nadu
